As a student at HDK in Gothenburg, Joakim Fihn had his sights set on one workplace after graduation - Belid Lighting Group. After a visit to Belid's factory, Joakim was both inspired and impressed by the opportunities of having manufacturing, offices, design teams and project managers all under one roof. Shortly after completing his thesis, Belid became Joakim's workplace, and he has been there for 15 years. Today, Joakim works as an in-house designer, responsible for the development of Belid's product range.
Of all the Belid lamps you have created over the years, which product are you most proud of?
What do you think makes a product a classic?
What is the creative process like when you design a new product?
What is your best lighting tip?
You are currently releasing the Horisont series in the spring of 2023. Can you tell us more about it?
Do you think Horisont will become a future classic?
In our new series of articles, we will adress collaborations, projects, events or things that we just think deserves some extra attention. We have, appropriately, chosen to give the articles the title "We turn the spotlight on…”.
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Made of natural materials, with simple and beautiful lines
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