Of all the Belid lamps you have created over the years, which product are you most proud of?

• I would have to say Diablo. It has become somewhat of a Belid classic and has also been developed in several new colors. However, the original color scheme is still the most popular. I really like Diablo's contrasting shape. There is a beautiful play of light between the shades, and the lamp looks just as good when it's on as when it's off.

What do you think makes a product a classic?

• If we knew that, it would be easy! But I would say a good balance between timelessness and innovation, with a touch of boldness. And of course, excellent quality is essential. It's a prerequisite for a product to be able to live on for generations and perhaps be sold at an auction 50 years from now.

What is the creative process like when you design a new product?

• I draw inspiration from everywhere. It could be a detail in everyday life or an exciting shape from nature. Then I sketch a first design, some I move forward with, but many remain just a sketch on paper. I know the factory inside and out, so I know what is possible and which ideas can be taken all the way to a finished lamp. The sketches that I decide to move forward with are digitally drawn in 3D, which gives everyone involved a good sense of what the final lamp will look like.

What is your best lighting tip?

• Don't just use one light source in a room. Use several different fixtures placed at different heights to create dynamics in the room. A room should not be evenly lit; look at nature - we encounter light in many different ways. So, think spatially when lighting a room.

You are currently releasing the Horisont series in the spring of 2023. Can you tell us more about it?

• Horisont is a new series of lighting consisting of a pendant, a floor lamp, and two table lamps in different sizes. The name comes from the horizon of the sea, which is reflected in the horizontal lines of the design. I grew up by the sea, and that horizon does something to you. Belid's connection to Varberg and the coast is also a source of inspiration for the name. I would describe the lamp as classically modern - there is a classic basic shape with a modern, slim expression. The color, champagne metal, is sober and contributes to both timelessness and a grounding in the present.

Do you think Horisont will become a future classic?

• We hope so! It certainly has the potential to be one.